The logo is one of the most important parts of a business as it is what your customers will use to recognise you and associate your business with your product or service. A logo should not describe what your business does but instead it should identify your business in a memorable and easily recognisable way.
“a logo is a flag, a signature, an escutcheon, a street sign. A logo does not sell (directly), it identifies. A logo is rarely a description of a business. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it represents is more important than what it looks like. The subject matter of a logo can be almost anything.”
- Paul Rand : World Famous Graphic Designer
At Delonix we beleive that to design a perfect logo you must follow a few basic prinicpals;
A logo must be simple.
A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A logo must be memorable.
Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
A logo must be enduring.
An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years time.
A logo must be versatile.
An effective logo should be able to work across a variety of mediums and applications.
A logo must be appropriate.
How you position the logo should be appropriate for its intended purpose.
Our logo design service has been designed to be effective and innovative and we can produce high quality logos for your business in a matter of days. We work with our clients to deliver them logos that represent their core business values and more importantly logos that our client love.
Choose from one of our logo design packages to get started:
Basic Package - $99
- Two Designers (3 concepts each)
- Up to 3 design revisions
Premium Package - $399
- Six Designers (3 concepts each)
- Up to 6 design revisions