Internet Marketing

Google Panda / Penguin Recovery

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If your website took a dive in its rankings around April 2012, then you’ve likely been hit with Google’s “over-optimisation” penalty known as Penguin. We offer a dedicated penguin recovery program that starts with an in-depth analysis of your website and it’s backlink profile. You can take this analysis and have your internal IT staff fix the issues or we can do it for you. Get back in the game, and get any penalties lifted from your site.

Google Maps Optimisation

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with the increase in local results being displayed in Google, you really want your business listed first in the maps results, especially for local businesses. In addition to gaining more potential customers to your business, you have the ability to create customised local map listings, where you can provide your business contact details, information about your products and services, opening hours, and even promotional coupons. It’s a very effective strategy for small businesses, whether you’re a flower shop in Sydney or an electrician in Melbourne.

Search Engine Optimisation

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SEO put simply, is optimizing your website so that Google ranks it higher in the natural or “organic” results (not the PPC sections). To date, SEO is still one of the highest performing ROI’s for web marketing strategies, on a tested keyword list. When someone searches for a product or service that you offer, you want YOUR website listed above your competitor’s.

Pay Per Click (PPC) / Adwords

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Is still one of the fastest ways of generating immediate traffic, to test your website landing pages, and keywords. You have the ability to set a fixed budget each month, and you can change your marketing message within minutes. Add mobile advertising, and customers can click on your phone number as they search the Internet on their phone.

Facebook Advertising

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With the number of users accessing Facebook everyday increasing exponentially, coupled with the ability to laser target your demographics, Facebook marketing should be considered in your marketing mix. You can connect to their exploding popularity to attract new business, generate highly targeted leads, and to piggyback traditional advertising strategies, such as word-of-mouth advertising, to more effectively stretch your advertising dollars. An entirely new world of possibilities could be opened up to you with Facebook advertising.

Conversion Rate Optimisation

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CRO is the art of testing, tweaking and optimizing your website to improve the number of visitors that convert to leads or sales. We look at your landing pages, and via a process called “split-testing” we work with you to determine the factors that increase your conversions. This can be applied to web pages on their own, or in conjunction with a pay-per-click (PPC) campaign, to improve your return-on-investment (ROI).

Ecommerce Solutions

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There are a huge number of very important, well documented “best practices” when it comes to ecommerce websites. Simple, small changes can literally double the number of sales. We build ecommerce websites to well-tested specifications in order to maximize sales and minimize shopping cart abandonment. Combine this with cool features like integrating with your Facebook or eBay store, online accounting software or fulfilment house. We can also set you up with an affiliate & email marketing system to further boost sales.

Mobile Site Optimisation

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Millions of people worldwide use their tablets or mobile phones on a daily basis to access the web. Have you looked at your own website on a mobile device? A “responsive website” is one that changes and looks good on many different devices, from 3.5” iPhone screens to 7” tablets, to 27” desktop computers. As Google moves to capture the trend of more people accessing the web on their phones, shouldn’t you? Let us build you a mobile optimised website to take advantage of this trend, and increase your conversion rate.

Video Marketing

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People are spending more time on YouTube and less time watching conventional TV. Video marketing has the unique benefit of being able to “go viral”. This means making a cool or clever video has the possibility to be shared by many users through social media. The time for telling customers your message through (words) copy has passed. Now it’s time to capture your customer’s attention through video clips.