Everybody knows how popular Facebook is. They’ve achieved over a billion users in a very short span of time. When you compare the take up of radio, TV, iPods or even the Internet itself, Facebook has beaten them all.
And with the huge audience that comes to Facebook every day, you can advertise specifically to people whom are your ideal demographic. So not only you can show your ads to people that are in your area (like Google Adwords), but you can show them to a very specific laser targeted group of people that meet all your requirements as an “ideal customer”
For example if your target client is male, married, aged 35-50 and living in Sydney, you can have your Facebook ads ONLY show to these people.
There’s a whole new world of possibilities that can open up using Facebook to generate more leads and thus customers to your business.