Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.
If your website took a dive in its rankings around April 2012, then you’ve likely been hit with Google’s “over-optimisation” penalty known as Penguin.
With the increase in local results being displayed in Google, you really want your business listed first in the maps results, especially for local businesses.
SEO put simply, is optimizing your website so that Google ranks it higher in the natural or “organic” results (not the PPC sections). To date, SEO is still one of the …
Is still one of the fastest ways of generating immediate traffic, to test your website landing pages, and keywords. You have the ability to set a fixed budget each month,
With the number of users accessing Facebook everyday increasing exponentially, coupled with the ability to laser target your demographics, Facebook marketing should be considered in your marketing mix.
CRO is the art of testing, tweaking and optimizing your website to improve the number of visitors that convert to leads or sales.
There are a huge number of very important, well documented “best practices” when it comes to ecommerce websites. Simple, small changes can literally double the number …
Millions of people worldwide use their tablets or mobile phones on a daily basis to access the web.
People are spending more time on YouTube and less time watching conventional TV. Video marketing has the unique benefit of being able to “go viral”.