Delonix Consulting was born out of the frustration of paying thousands of dollars to a so-called “Professional SEO Company” and getting no results. In fact within 4 months, I had learnt more on SEO than this company had been providing for my (then first ever) website.
It was around June 2006 when I started my online education, learning how to get my website ranked well in the search engines. I dived deep into my online studies and emersed myself with everything I possibly could full time for 7 months. In other words I was spending 40 – 50 hours per week learning, watching, studying and of course (the most important step) applying.
During that time I rebuilt my own website 3 times, each time after learning a fundamental principle I hadn’t known before. It seemed the more I learnt on Internet Marketing and Search Engine Optimisation, the more I realized I didn’t know.
Finally around March of 2007, I ranked number one in Google Australia for my primary keyword. Now, over 12 months later, I hold many number 1 positions in Google Australia, and hundreds of first page results.
So it had began, and later in 2007, I started helping other people get their website’s ranking better in the search engines, and before I knew it, Delonix Consulting had grown into a SEO company, helping many people get better results and more visitors to their own websites.
You see I describe SEO a bit like this…
Having a website (without good rankings in the search engines) is nothing more than an online brochure. One that very rarely brings you in more business and income.
Not having a well ranked site is a bit like advertising your electrician business in the middle of the florist section of the yellow pages.
Time and time again I hear the stories of how people have spent thousands of dollars on getting a website built, that no-one visits, let alone can find.
Time and time again I am directed to Web Designers, Graphic Artists and companies that show a myriad of projects they have completed for clients, and you look at these sites and perhaps think “wow” they look great. But I challenge you to have a look at where they are ranked in the search engines, and how much traffic is that website getting (you can check this information out using www.alexa.com) and you see most of these websites are little more than dead online brochures, rusting in the wind.
Unfortunately most website graphic artists have zero knowledge on Search Engine Optimisation and those web design firms that DO have some knowledge on SEO have no knowledge on conversion and marketing.